BASED IN NEW YORK
Dreamt up in New York City, we’re a team of women, designed and developed by the very people who wear the pieces we make and love.Led by AAPI mother-daughter team Su & Stephanie are committed to create a conscious, ethical fashion brand.
WHAT WE PRIORITIZE
Intentional wearability is always at the top of mind. We live at the intersection of mindfulness and comfort — taking a playful, never too serious approach to apparel.We use color to amplify expression, and create clothing that provides that “in the moment” feeling.
DESIGN APPROACH
We design energy focused collections that are in touch with the present and deliver that in the moment feeling. We encourage our community to love, care and rewear your unique pieces, to one day live on as a cherished vintage item for someone else.We draw inspiration from the energy around us. Our lives move fast, but our fashion is slow.
Photography
All of the photos on our website are taken by us at or around our studio in New York. We don’t retouch any of our photographed models and we use models of all sizes.We see beauty in all tones, sizes, shapes and all the states (ups and downs).
Production
We design all of our products in our studio in Long Island City. We responsibly manufacture our products in small factories, based in Ningbo and Shanghai. We are fighting to remove the stigmas, biases and generalisations that exist about products produced in China as we cherish and value the relationships we have with the actual people who care for our production.Our brand focuses on sustainability first and foremost, with small scale production at self-funded, women owned, sustainability focused factories. We guarantee a living wage for every human in all of the factories we work with. Certification available ⟶-> Sedex, ISO 10009