find your light NORTH TEE IN COBALT

This piece opens on limited quantity preorder. It's how we know what to make before we make it — every piece is made only when chosen, so what we produce is only what's truly wanted. Nothing more, nothing less.

Created in honor of my brother, our blue star, the find your light NORTH TEE is for anyone finding their way back to their own light. Stars don’t erase the dark. they exist because of it. Artist Bella Hurlbut (@bekindbella) hand-drew a cobalt blue star that grows across the sequence, starting small and building into something bold and unmissable.

100% of net profits from every tee go to Song for Charlie, a nonprofit that encourages young people to choose healthy coping strategies over self-medication.

The campaign imagery was shot at night, a deliberate choice to let the darkness be present rather than implied. In the film, our founder's other brother appears in motion through the frame,  a figure crossing the dark like a shooting star. Photography by Anna Letson.

Fit Details ✿
✦  Loose Fit
✦  Original artwork by Bella Hurlbut
✦  100% Cotton
✦  Hand wash cold, lay flat dry
✦  Model is 5'9" and is wearing size XS/S

Measurements ⋱

See our sizing guide here ⟶