(New York City, NY) October 2026— Find Me Now The Label is pleased to announce the "find your light” campaign, a charity tee created in collaboration with artist Bella Hurlbut (@bekindbella) in honor of World Mental Health Day on October 10. The long sleeve tee opens for preorder on Friday, October 9, with 100% of net profits donated to Song for Charlie, a nonprofit that encourages young people to choose healthy coping strategies over self-medication. 

Mental health struggles are often described as darkness: feeling lost, feeling unseen. The "find your light" tee answers that with stars, which don't erase the dark but exist because of it. Bella's hand-drawn cobalt blue illustration shows a single star growing across a sequence alongside the line "i will never dim," starting small and building into something bold and unmissable. The design draws on FMN's signature star motif and the "find" language at the heart of the brand's name. 

The piece is deeply personal for find me now co- founder, Stephanie Wilson, who created it in honor of her younger brother. 

"My brother is the blue star," said Wilson. "He struggled with his mental health before I lost him, and this collection carries a piece of him. It’s a reminder that even in the darkest seasons, there's still light worth looking for. I wasn't ready to share this back then. I am now." 

The campaign imagery was shot at night, a deliberate choice to let the darkness be present rather than implied. In the film, Wilson's other brother appears in motion through the frame, wearing FMN's Alma jacket in Ultramarine — a figure crossing the dark like a shooting star. What began as a styling choice became something more: a tribute, captured in motion. 

For find me now, the goal goes beyond the product itself: to help reduce the shame that keeps people from asking for help, and to give something meaningful back. 

The graphic tee, featuring original artwork by Bella, will retail for $98, with preorders opening Friday, October 9th. Pieces will be available exclusively at findmenowthelabel.com and will ship October 30th. 

 ˖.𖥔 ݁ 100% of net profits from this collection will go to Song for Charlie, a nonprofit that encourages young people to choose healthy coping strategies over self-medication ˖ ⊹ ࣪ ˖

ABOUT FIND ME NOW:  

Find Me Now The Label is a New York City–based clothing brand founded by mother-daughter duo Su Yong and Stephanie. Designing for evolution rather than seasons, FMN reimagines nostalgia for who we've become, creating pieces for the girl you were and the woman you are now. Its fabrics are chosen to develop character over time, and its silhouettes adapt across life stages rather than trends. Made for real moments, FMN believes what you wear tells a story, and that story should be authentically yours.